The Number You Are Afraid to Say Out Loud

There is a number you could name and do not, and the gap between them is your whole income.

Three ways to set a price, the figure you can actually say out loud, how to hold it when it is pushed, and when to walk. The saying is the hard part, and it is trainable.

Inside

• What a price actually is — and why low is the more common error
• The three ways to set one — cost, comparison, and the only method with room in it
• The figure you can say — the three-week ladder that removes the flinch attached to a number
• Saying it — the five-step delivery, and the one question that saves most negotiations
• Holding it — the six forms pressure takes, and why you cut scope rather than the figure
• When to walk — setting a floor before the conversation, and how declining makes it real
• Raising an existing price — the notice, the wording, and what it actually costs you
• Quoting in writing, discounts and what they really cost, and being paid
• Reading the buyer's number — three questions and two tells
• The shape of a figure — round versus precise, and what each claims
• The hours of terms, the four bodies at the table, and character in money matters
• The Twenty-One Days — a complete working

Format

• 20-page illustrated PDF, 7 × 10in
• Three plates from a 1603 star atlas
• Instant download, delivered the moment payment clears

Digital product. No physical item is shipped.