Why Good Work Goes Unnoticed

Good work does not travel. It sits still, and better work sits still beside it.

The four reasons anybody passes a thing on, how to make work carriable, the first hundred people who matter far more than the next hundred thousand, and where to stand so you are findable.

Inside

• Why good work sits still — the assumption that costs capable people a decade
• The four reasons anybody passes a thing on, and how to design against each one
• Making it carriable — the six properties that decide whether a thing can move, and the test that covers all of them
• The first hundred — why reach begins with a hundred people found by hand rather than an audience
• Where to stand — be the only one rather than the best one, and the sentence you want completed with your name
• Rhythm — why the schedule is the asset and the individual piece is not
• Being findable — the dull mechanics that decide a great deal
• The hours of sending and the numbers that travel
• The four bodies of the maker, and the character that decides whether reach survives
• The Hundred Days — a complete working, measured by the only number that matters

Format

• 15-page illustrated PDF, 7 × 10in
• Two plates from a 1603 star atlas
• Instant download, delivered the moment payment clears

Digital product. No physical item is shipped.